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Do you run one of the thousands of businesses which freshly started a site but receives no visitors? One of the biggest falsehoods about web marketing is that simply putting up a web site will bring you visitors who turn into clients - alas, it just doesn't seem to happen that way. Too many believe in what I refer to as "Field of Dreams" web marketing, thinking "If you build it, they will come."

Have you been wondering:
  • Why does online marketing seem effective for some people, but not others?

  • How long does it take for my online business starts coming up in Google?

  • When will [my site] begin earning money?


Is my web site even showing up in Google?
Just because you put up your web site, doesn't instantly mean that Google will find your web site. It's easy to determine if Google has found your web site by looking on Google for "site:mydomain.tld", e.g.: "site:Envision-Web-Promotion.com". If your query comes back with anything at all, Google is aware that you're there. If your search results come back with the infamous "Your search did not match any documents", they've never heard of you ¨C they just don't know that your web site exists at all.

How do I get my web site into Google?
Sure, you could consider "submit" your website to Google, but that will put you in a huge list of websites asking to get added. The absolutely most effective choice for getting added fast is to get a link to your web site ¨C anywhere. Now that someone has linked to your web site, and Google stumbles that link, your web site will be set up for fast-indexing.

So what's the best way to get my first link?
There are a number of ways to do this, very affordably. You can:
  • Ask a chum to place a link to your web site,

  • Post messages in a forum, with your web address in your signature,

  • Enter a comment on a web log with a link to your web site,

  • Build your own blog on LiveJournal.com and link to your web site,

  • Start an account on a social bookmarking service like Del.icio.us and create a bookmark to your web site,

  • Write a free reprint article and submit it to SearchWarp, EZineArticles, or Free-Reprint-Articles.com



The faster Google checks the place where your link was put, the sooner Google will know that someone out there linked to you. Some web sites are scanned as seldom as once every few months, other places are updated a few times an hour. The fastest tactics to get your site crawled are using social bookmarking sites or article marketing.

Assuming you are allowed to view your web site logs, sift through them for hits by something called GoogleBot. This is the bot that Google uses to spider around on the web. After you that Google has been wandering around your web site, it won't be long until your site: query shows a few of your pages. Alas, that is the beginning of your journey¡­

So, when will my site start getting traffic?
Once your web site is indexed, why doesn't it come up in the search engine results? If you sifted through each page of search results, you'll discover that web site is near the end of results for any search but your business name. And if your company name is pretty widespread, your site's probably at the of that list, too.

Playing in the Sandbox¡­
Your web site will get stuck in a temporary location that Google refers to as your web site is amazingly] well linked to, appreciated, and designed - it just won't show up on Google until it has matured enough to Google to know that your web site is not a spam-site.

How long your web site waits in the sandbox relies on many factors and Google isn't giving out the details. The chief thing to bear in mind is that web marketing is a long-term effort. There are no magic pills you can take to defeat the search engines. Google does its best to ensure that people are provided with the best search results. Making your web site go through the sandbox is Google's mechanism for meeting surfers needs and retaining their ranking as the best search engine.

Daiv Russell does web marketing copywriting for Envision Software. Visit our site for our whitepaper on applying the 4C formula for web marketing success. When pubishing your Free Reprint Articles, upload a version to Free-Reprint-Articles.com .


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